The ideal advertising foundation SIRE is launching a campaign on Monday to encourage Dutch people to not throw away their broken items immediately, but first try and repair them. SIRE hopes that the campaign will make Dutch aware of the value of their possessions, ANP reports.
Next month NS will start experimenting with advertisements on the information screens in its trains. "We regularly receive requests from advertisers", a spokesperson for the rail company said to NOS. "The screens in the train are a sought-after place."
The advertising in trains will "fit in with our policy and with the travel experience", according to the spokesperson. "That's why we only want to show advertisements that match our brand", he said. "No ads about explicit things, but ads that appeal to a large group of people."
No extra measures will be taken against online sex advertisements in public areas - they will not be banned or removed, Minister Ard van der Steur of Security and Justice said in response to questions from SGP leader Kees van der Staaij
Two young Dutch hackers were arrested on Sunday. The police believe the two hackers, aged 18 and 19, hacked into a large number of Instagram accounts and thereby managed to steal tens of thousands of euros in advertising revenue from the real users
Fokke de Jong, owner of Amsterdam fashion chain SuitSupply, received death threats over the company's latest ad campaign, he told local broadcaster AT5. The new ad posters show a bare-chested woman with two men sliding down her body.
A district court in Amsterdam concluded that travel price comparison website Skyscanner was rightfully found in violation of the Dutch Advertising Code Foundation (SRC) for publishing inaccurate prices from travel agent Govolo. The complaint was issued in September 2013 when the SRC determined that Govolo would later add “booking costs” on top of an airfare price shown to Skyscanner users.
Young consumers want more information about products while they are shopping, preferably delivered by smartphone, according to a survey conducted by research firm Quotas. Customers want to do more shopping faster, broadcaster NOS reported.
The Telegraaf Media Group's revenue continues to decline. The parent company of, among others, De Telegraaf and Metro saw a decline in operational profits of 19 million euros in the first half of the year. This is according to the half-year results that the company released on Friday. The group also announced the appointment of political commentator Paul Jansen as chief editor, starting on September 1st.
"It's a funny, playful project and not meant to be a statement," artist Luis Risi says of his street art project, "The Red Mice District. The pieces feature mice made to look like pin-up girls in risqué outfits, each mounted in a white frame with a bright red light shining upon them. He had no intention of making a moral judgment or proclamation about prostitution when he started hanging his street art pictures around De Wallen, Amsterdam’s most famous Red Light District.
Dutch start-up Add My Window offers individuals to put up adhesive advertisement on windows of their homes. Founder of the enterprise, Roderick Adang, believes that there are many individuals living in strategic points in the city who would be interested in using their windows as advertising space.
An Albert Heijn advertising campaign promoting dirt cheap "crystal" glassware violated Dutch rules because the glasses do not contain lead, and are thus not authentically "crystal," advertising watchdog Reclame Code Commissie (RCC) ruled Tuesday. Several Albert Heijn (AH) customers complained about the grocery chain's advertisement campaign for fake crystal glasses last December.
A new phone plan may soon become available in Europe that exchanges free data and minutes for advertisements. American telecom company FreedomPop has launched a test in Belgium, whose reception will determine whether the plan can be used in The Netherlands as well, De Telegraaf reports.
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