Skip to main content
Netherlands News in English

Main navigation

  • Top stories
  • Health
  • Crime
  • Politics
  • Business
  • Tech
  • Culture
  • Sports
  • Weird
  • 1-1-2
Image
12729168_10206832026933867_7812331667729242802_n
SuitSupply's controversial ad campaign (Photo: Suit supply posters onderspuiten/Facebook) - Credit: SuitSupply's controversial ad campaign (Photo: Suit supply posters onderspuiten/Facebook)
Business
ad campaigns
advertising
Advertising Code Commission
Amsterdam
complaints
death threats
Facebook
Fokke de Jong
misogynistic
nauseating
sexism
sexist
social media
SuitSupply
twitter
Friday, 26 February 2016 - 11:09

Share this article:

Controversial Suitsupply ad campaign leads to death threats

Fokke de Jong, owner of Amsterdam fashion chain SuitSupply, received death threats over the company's latest ad campaign, he told local broadcaster AT5. The new ad posters show a bare-chested woman with two men sliding down her body. The new ad campaign rubs many Amsterdam residents the wrong way. On social media the campaign is being called extremely misogynistic, sexist and nauseating. At least two of the ad posters have been covered with pages reading "I'm not a playground" and "Fokke, you go too far!" There is even an Amsterdam event calling people to cover the posers with "pink spray or pis". "There is something going on in Amsterdam, because we were threatened with death. So if I can choose, I would prefer sanitary towels and squirts", De Jong said to AT5. He does not see the ad as sexist. "What I see is a very large woman who is put down as a giant and men who are depicted as this woman's dwarfs, as play dolls. She lets these little men, these children, slide right off her. I find her a very proud, strong woman." The Advertising Code Committee received 10 complaints about the campaign so far.

More like this

Image
A GVB tran in Amsterdam city center
Amsterdam public transport drops Musk's X over constant "stream of hateful messages"
Image
Football
A'dam journalist’s son attacked with bike chain lock after story about football violence
Image
Close-up of a judge’s gavel
20-year sentence recommended for fatal shooting tied to alleged drug dispute
Image
Meta
Meta restores several Dutch LGBTQ+ accounts after suspensions in Europe
Make NL Times your top Google source

Follow us:

Latest stories

  • Wildfire risk rises as heat drives up drought pressure across the Netherlands
  • Man held for armed robbery of bound sex workers near The Hague facing 7 years in prison
  • Life sentence sought for Dutch-Rwandan man over massacre of 3,000 Tutsi in 1994 genocide
  • 1990 rape case brought to court after DNA breakthrough, prosecution seeks 4 years prison
  • Dutch official joins EU talks with Taliban on return of rejected asylum seekers

Top stories

  • Life sentence sought for Dutch-Rwandan man over massacre of 3,000 Tutsi in 1994 genocide
  • Dutch official joins EU talks with Taliban on return of rejected asylum seekers
  • NS cancelling trains on key routes this week due to heat; Passengers will need water
  • Heineken board taps JDE Peet’s exec. Rafa Oliveira as new CEO
  • More Dutch households can't make ends meet; Over half of young adults struggling

© 2012-2026, NL Times, All rights reserved.

Footer menu

  • Change Privacy Settings
  • Privacy Policy
  • Contact
  • Partner Content