Next month NS will start experimenting with advertisements on the information screens in its trains. "We regularly receive requests from advertisers", a spokesperson for the rail company said to NOS. "The screens in the train are a sought-after place."
The advertising in trains will "fit in with our policy and with the travel experience", according to the spokesperson. "That's why we only want to show advertisements that match our brand", he said. "No ads about explicit things, but ads that appeal to a large group of people."