Supermarket chain Albert Heijn will start offering hot meal delivery from Friday - the first Dutch supermarket to do so. Initially Albert Heijn will only deliver freshly made meals in a certain area in Amsterdam. Deliveries will be handled by Thuisbezorgd.nl and Deliveroo, NU.nl reports.
"We see an increasing demand among our customers for good meals, like you would make yourself, without having to go into the kitchen", said Marit van Egmond, Albert Heijn's director of commerce. The company described this as the next step in food service.