Museum Card sales rise dramatically

Sales of the national Museum Card sales saw an impressive rise in 2014 of about ten percent. Over 100,000 more Museum Cards were sold in comparison to the year before. The total number of visits to museums in the Netherlands in 2014 was 7,5 million, about 900,000 visits higher than in 2013, according to Museumvereniging. While cardholders visit museums more often, on average half of the Dutch go to museums four times a year. Five top Dutch museums had a record year in 2014 and the curiosity towards museums is still continuous. Siebe Weide, managing director of Museumsvereniging claims that the reason for the increasing success of the Museum Card are the ever surprising special exhibitions. "Where 2013 was mainly coloured by spectacular reopening shows, the numbers of 2014 show that the museums are still just as popular," he said. Several popular museums scheduled a relaunch in 2013, including the Rijksmuseum and Van Gogh Museum in Amsterdam. The Museum Card is sold for individual use, and offers a year's unlimited access to 400 museums in the Netherlands. It costs just under €55 for adults, and €27.50 for those under 18.