Tony's Chocolonely is opening its own chocolate factory in former flour mill Pakhuis de Vrede in Zaandam. "There will also be a roller coaster", CEO Henk Jan Beltman said to RTL Nieuws.
Over the past 12 years Tony's Chocolonely has grown to become one of the most popular chocolate brands in the Netherlands. The company only uses responsibly sourced cocoa, for which farmers in Africa received acceptable payment and no children were used during harvest, according to the broadcaster. Its chocolate bars are currently made in factories in Belgium.