The Dutch police want to recruit 17 thousand new police officers in the next seven years. To help achieve this, the police launched a large recruitment campaign on the internet, the television, social media and the street on Tuesday.
The campaign aims to show the many tasks that police officers perform on a daily basis, as well as the person behind the uniform. Multiple police officers tell what being a cop is like in campaign videos. "Because only if you really understand what is involved in police work, you can choose it with all your heart", the police said.