Albert Heijn to show nutrition grades of all their products in their stores

Albert Heijn is now going to show the Nutri-Score of all the products in their stores. The largest supermarket chain in the Netherlands has already been doing this for their store brand products, but will now also do the same for products made by other manufacturers. The logo that shows the level of nutrition for a product within its category, will be shown on electronic price tags in the stores and Albert Heijn’s webshop.

Manufacturers who own the products in the supermarkets were reluctant in the past regarding their products Nutri-Score being displayed. The Consumer TV program Kassa reported last year that companies like Unilever, Heineken, and Arla Foods did not want to show the logo on their packages. Companies disagreed with the algorithm that decides which product is a healthier choice.

Food regulator Foodwatch was pleased with Albert Heijn’s decision. It is currently not an obligation for companies to show the logo, something that the regulator has been pleading for. “We hope that other supermarkets take this opportunity to bring Nutri-Score to a wider scale,” said the leader of their campaign, Juke Fluitsma.

Albert Heijn are going to add the Nutri-Score to A-brands in phases. The logo will first be displayed on dairy products, breakfast cereals, and snacks.