A successful performance by Dutch female footballers at the 2015 FIFA World Cup in Canada will help the team attract commercial backers, believes Bob van Oosterhout, director of the sports marketing company Triple Double.
Dutch start-up Add My Window offers individuals to put up adhesive advertisement on windows of their homes. Founder of the enterprise, Roderick Adang, believes that there are many individuals living in strategic points in the city who would be interested in using their windows as advertising space.
Marketingfacts.nl conducted a marketing stunt on Thursday in which users without Android devices only saw a grim message "you can not use this service because you do not have the right gear." The stunt was at first thought to be a new, legitimate policy of the company, before it was revealed as a marketing trick.
Foodwatch, the food watchdog organization, is opening the voting for its annual 'Gouden Windei' (Golden Wind Egg) competition, which asks consumers to reveal what they believe is the product that uses the biggest misinformation on its packaging, compared to its contents.
Public broadcasters in the Netherlands have refused requests to change their on-screen logos to make them more transparent. The decision was made despite an appeal from Frans Klein, head of Dutch public broadcasting organization NPO, who cautioned that opaque logos could permanently damage television screens.
In the next five years, another 15,000 jobs will disappear in the finance sector according to a report from benefits agency UWV. Despite the growing economy, the job market in the financial sector is not healthy.
Dutch agency Natwerk installed tiny canal houses in-between buildings on an old street in Amsterdam.
Amsterdam will earn a considerable amount of money from tourist taxes in 2013. Parool.nl reported that with an eye on the inauguration and the re-opening of museums the city increased taxes with ten percent.