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I Amsterdam

"I Amsterdam" letters in Amsterdam Inner Stadt.

Marketing firm behind iconic “I Amsterdam” campaign files for bankruptcy

1 June 2026 - 15:20

Rijksmuseum

HUH: New letters on Amsterdam's Museumplein

4 December 2018 - 12:50

Tourists at the I Amsterdam sign behind the Rijksmuseum

Video: I Amsterdam letters removed from Museumplein

3 December 2018 - 10:00

I Amsterdam sign in rainbow colors to celebrate the 15th anniversary of marriage equality in the Netherlands, 1 Apr 2016 (Photo: @iamsterdam/Twitter)

I Amsterdam letters to stay, but not on Museumplein

31 October 2018 - 13:30

Schiphol airport, 29 Sept 2018

Majority of voters against removing 'I Amsterdam' letters

15 October 2018 - 10:10

Tourists at the I Amsterdam sign behind the Rijksmuseum

BusinessPolitics

City council wants to get rid of 'I Amsterdam' letters

10 October 2018 - 16:10

Tourists at the I Amsterdam sign behind the Rijksmuseum

VR attraction to lure tourists away from Amsterdam

1 August 2018 - 10:20

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