HUH: New letters on Amsterdam's Museumplein
Only hours after the iconic I Amsterdam letters were removed from the Museumplein, new giant letters appeared in front of the Rijksmuseum. These letters spell out 'HUH', and are Amsterdam artist Pauline Wiersema's way of protesting against the disappearance of I Amsterdam, AT5 reports.
Wiersema designed the letters for Dutch Design Week and put them in use on Monday. According to her, the removal of the I Amsterdam letters will not solve the problem with crowds at all.
"A void has now been created because the logo is gone", she said to the Amsterdam broadcaster. "I wanted to make the transition a bit smoother."
Museumplein 😂 pic.twitter.com/jpoGhCvoOS— Chrissie⚓❌❌❌≧◔◡◔≦ (@PrinsesChrissie) December 3, 2018
There they go. Was walking through De Pijp this morning and saw a truck carrying the famous landmark, which was being removed after political parties decides the sign was to #individualistic. Apparently that's a bad thing in #Amsterdam. A new logo appeared at the Museumplein. pic.twitter.com/RYim1O38wf— Sander Hoogendoorn (@aahoogendoorn) December 3, 2018
This is a stunt from the #Amsterdam artist Pauline Wiersema. She designed the letters for Dutch Design Week. The letters HUH form a protest against the removal of the logo. According to her, the removal of I Amsterdam does not solve the tourists problem at all. pic.twitter.com/IuWfzgVx5y— Amsterdam Explorer (@Amsterdamexplor) December 3, 2018
iconic I Amsterdam sign has now been removed. Went there today to see confused tourists. #iamsterdam pic.twitter.com/k7UsODiSCO— ricardo (@vacapinta) December 3, 2018
Niet iedereen is blij met de HUH-letters https://t.co/fWqpE9FpP4 pic.twitter.com/J5av5wZazI— AT5 (@AT5) December 3, 2018