The Van Gogh Museum closed 2017 with a new record of 2.26 million visitors, which makes it the most visitors in the Netherlands. "This milestone shows that Van Gogh still inspires an uncountable number of people from the whole world. That is fantastic", Axel Rüger, director of the museum, told Het Parool.
There was also an increase of almost four percent in the number of people in possession of the Museumkaart in 2017. Sone 1.35 million people now have a Museumkaart and the cards were used a total of 8.7 million times, an average of 6.6 times per person.