Skip to main content
Netherlands News in English

Main navigation

  • Top stories
  • Health
  • Crime
  • Politics
  • Business
  • Tech
  • Culture
  • Sports
  • Weird
  • 1-1-2
Image
Alex Kroes shortly after signing on as the general manager at Ajax. 15 March 2024
Alex Kroes shortly after signing on as the general manager at Ajax. 15 March 2024 - Credit: AFC Ajax / Supplied - License: All Rights Reserved
Sports
Alex Kroes
AFC Ajax
Eredivisie
PSV Eindhoven
Danny Blind
Louis van Gaal
Amsterdam
football
Wednesday, 20 March 2024 - 07:00

Share this article:

New Ajax executive says aiming for a league title next season is unrealistic

The newly appointed general manager at Ajax acknowledged the Amsterdam football club is unlikely to win an Eredivisie title next season. Alex Kroes took over as GM and board chairman last week, taking over for interim boss Jan van Halst who held the reigns after Edwin van der Sar left the team.

Kroes admitted a league title is an unrealistic goal during an appearance on football talk show Rondo on Sunday night. Ajax is currently fifth on the Dutch league table, sitting 31 points behind leaders PSV.

This past Friday was the new executive's first work day at the club, which has the most championships in the Netherlands. He has signed a three-year contract. “I want to fight for the title in that period. Will that be next year? I would love it. Is that realistic? Probably not.”

He added that getting the key positions filled and critical issues in order will be vital in achieving the target. Former Ajax managers Danny Blind and Louis van Gaal are a part of the staff that will assist Kroes in his new function.

Ajax conceded their 71st goal of the season on Sunday, which equaled the most goals they have given up during a single season in the club’s history. “I am super ambitious, and obviously, it feels terrible to see my club like this,” Kroes said. “But it will not all be fixed in one summer. However, we are going to work our hardest to achieve it.”

The 50-year-old from Utrecht played with Ajax for ten years until he turned 19, and remained part of the club for years. He is also the co-founder of talent management firm Sports Entertainment Group.

Based outside of Amsterdam in Duivendrecht, the company represents dozens of athletes, including Cody Gakpo, Daley Blind, Darius Stalmach and Sergio Gómez. They also represent respected names in cycling, e-sports and music.

More like this

Image
The Ajax logo outside of the Johan Cruijff ArenA in Amsterdam. 23 March 2019
Danny Blind returns to Ajax as supervisory board member
Image
Marc Overmars during the 2022-2023 football season
Overmars claims Ajax twice tried to lure him back despite sexual harassment accusations
Image
The Ajax logo outside of the Johan Cruijff ArenA in Amsterdam. 23 March 2019
Cruijff Turn: Can Ajax legend’s son rescue Amsterdam club from current tailspin
Image
The Ajax logo outside of the Johan Cruijff ArenA in Amsterdam. 23 March 2019
Ajax fires Heitinga after terrible Champions League, dismal Eredivisie start
Make NL Times your top Google source

Follow us:

Latest stories

  • Incoming Heineken chief receives 25 million euro share package
  • New Utrecht Council to push home construction, low-cost housing; Property tax up 15%
  • Wildfire risk rises as heat drives up drought pressure across the Netherlands
  • Man held for armed robbery of bound sex workers near The Hague facing 7 years in prison
  • Life sentence sought for Dutch-Rwandan man over massacre of 3,000 Tutsi in 1994 genocide

Top stories

  • Life sentence sought for Dutch-Rwandan man over massacre of 3,000 Tutsi in 1994 genocide
  • Dutch official joins EU talks with Taliban on return of rejected asylum seekers
  • NS cancelling trains on key routes this week due to heat; Passengers will need water
  • Heineken board taps JDE Peet’s exec. Rafa Oliveira as new CEO
  • More Dutch households can't make ends meet; Over half of young adults struggling

© 2012-2026, NL Times, All rights reserved.

Footer menu

  • Change Privacy Settings
  • Privacy Policy
  • Contact
  • Partner Content