Thursday, 8 August 2013 - 09:31
RTL Nederland to Rival Netflix
Netflix may soon be competing against European broadcast giant RTL Group’s Dutch arm RTL Nederland as it will be purchasing majority of the stake in The Entertainment Group. Netflix has recently said it will be expanding to the Netherlands this year.
RTL Nederland Studio 5 & 4
Photo by Cuijk/Wikimedia Commons On Wednesday, RTL Nederland said it will get hold of the 65 percent stake in The Entertainment Group, the parent company of online VOD service Videoland. The agreement will allow RTL Nederland to take over Videoland and MovieMax; thus, on-demand video services online and on connected TVs will be made available. CEO of RTL Netherlands Bert Habets said, "This takeover is a logical next step for us in the development of our on demand TV offering. RTL is undergoing a digital transformation." The company also announced that it would bring in the first unlimited subscription service offer in the country later this year. Entertainment Group boss Co Mast said, "Videoland is the number one player in the market, and with the power of RTL we can further build out this solid base."
Photo by Cuijk/Wikimedia Commons On Wednesday, RTL Nederland said it will get hold of the 65 percent stake in The Entertainment Group, the parent company of online VOD service Videoland. The agreement will allow RTL Nederland to take over Videoland and MovieMax; thus, on-demand video services online and on connected TVs will be made available. CEO of RTL Netherlands Bert Habets said, "This takeover is a logical next step for us in the development of our on demand TV offering. RTL is undergoing a digital transformation." The company also announced that it would bring in the first unlimited subscription service offer in the country later this year. Entertainment Group boss Co Mast said, "Videoland is the number one player in the market, and with the power of RTL we can further build out this solid base."
