Wasteless

Albert Heijn fights food waste with dynamic discounts
May 21 '19 16:30

Supermarket chain Albert Heijn plans to step up its fight against food waste with a new system called "dynamic discounts". This involves an electronic price tag that gives customers a bigger and bigger discount the closer a product comes to its sell-by date, NOS reports.

Over the past year, Albert Heijn threw away 1 percent of unsold products because they exceeded their expiry date. That amounts to 63 million kilograms of wasted food.  The supermarket chain hopes that the dynamic discounts system can help reduce this.

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