Jumbo launching home grocery delivery in Albert Heijn fight

Supermarket chain Jumbo finally decided to start a home grocery delivery service, something that competitor Albert Heijn has already been doing for years, RTL Nieuws reports. The Jumbo franchisees authorized the home grocery delivery service on Wednesday night. The service will start out in parts of Utrecht and Eindhoven. It will later be extended to Noord-Limburg, Nijmegen and large parts of the Randstad, among others. Jumbo already offers an online shopping option, but orders had to be picked up at a physical Jumbo store a special delivery point. According to the broadcaster, Jumbo is increasingly on Albert Heijn's heels. This can partly be attributed to the acquisition of Super de Boer and C1000, which meant a rapid expansion for the chain. Jumbo also bought a number of La Place branches earlier this year from bankrupt V&D.