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Health
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Advertising Code Commission
changes in healthcare
commercials
FNV Care & Welfare
FNV Zorg & Welzijn
healthcare
healthcare cutbacks
Minister Edith Schippers Public Health Welfare and Sports
Ministry of Health
State Secretary Martin van Rijn
Monday, 29 December 2014 - 08:57
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Ministry of Health accused of misleading consumers

Union FNV Zorg & Welzijn (FNV Care & Welfare) has filed a complaint with the Advertising Code Commission regarding a number of commercials of the Ministry of Health. The union thinks that the videos about the changes and cutbacks in healthcare are misleading. According to the union, the current commercials do not tell the whole story about the cutbacks. They are in fact in "stark contrast" with reality. "Expectations are awakened in the commercials that can not be realized for many people." says Corrie van Brenk, quartermaster of FNV, to news agency ANP. "Minister Schippers and Secretary of State Van Rijn are trying to lull the Netherlands with beautiful stories. People have a right to the honest story." The union complains about the "arbitrary policy" of municipalities, the thousands of layoffs in the care, "the hundreds of care homes that are closing" and the "older people who lose their care". The union states that a commercial about an old lady who has difficulty walking and "soon receives additional support from professionals and her municipality at home" is misleading. According to FNV, this suggestion won't realize in many cases, because healthcare disappears in many municipalities because of the cutbacks. http://youtu.be/ijTP8u3k4Bg Another commercial the union objected to is about an older gentlemen who has dementia and moves to a care facility. "In reality, the government wants these people in these difficult situations to continue living at home. The commercial gives the illusion that the gentleman can go to a facility, whil in fact it is becoming more difficult in practice." says Van Brenk. http://youtu.be/NT726Hrpszo

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