Dam to Dam race has a €3.3m impact

The 30th Annual Dam to Dam race, a ten-mile course from Amsterdam to Zaandam, yielded a 3.3-million euro impact on the economy this year, according to a report Centre for Applied Research on Economics and Management at the Hogeschool van Amsterdam. Once their analysis was concluded, authors Michiel de Nooij, Peter Horsselenberg and Marije Baart de la Faille established that the event took in a healthy profit of 647,639 euros. They also believe that financial gain should not be the only focus. A majority of the participants claim to have lived a healthier life while training for the Dam to Dam, and endeavour to maintain this lifestyle even after the race. The authors also surveyed a sample of residents in Amsterdam, of which 82 percent say they experienced very little or no disruptions by the event, and in fact, prefer that it is held in their city. The event attracted over 50,000 spectators and 54,000 participants this year. The 31st Dam to Damloop will be held in September 2015.