Pim Poppeliers

Feyenoord fire extinguisher
Jan 10 '18 07:30

At long last, fans of Rotterdam's most famous football team have a new way of replacing their fire extinguishers manufactured by Dutch firm Ajax. The Feyenoord football club has given permission for its name and red-and-white color scheme to be used as branding on new pieces of firefighting gear to take the spot of those proudly bearing the Ajax name.

Ajax, now owned by Chubb, has produced fire extinguishers in Amsterdam for over 100 years. Of course it also happens to share the brand name with Amsterdam's top football club, the arch-rival of Feyenoord.

Subscribe to