After over 20 years of partnership, the Amsterdam ArenA and beer maker Grolsch are parting ways, the ArenA announced on Monday. From this year until 2026 Heineken will deliver beer to the Ajax stadium, ANP reports.
The Amsterdam Arena may get a name change in the coming years, says stadium boss Henk Markerink. He thinks a sponsorship deal could bring in four million euros, he told broadcaster BNR.
This week Amsterdam Mayor Eberhard van der Laan is leading a delegation of Dutch companies, knowledge- and cultural institutions in a visit to India, the municipality of Amsterdam announced in a press release today. The delegation will visit New Delhi, Bangalore and Mumbai, and includes representatives from the Amsterdam ArenA, the Johan Cruyff Foundation, Cobra Museum and the Royal Concertgebouw Orchestra (KCO).