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Initial design for a new 'Erotic Center' in Amsterdam
Initial design for a new 'Erotic Center' in Amsterdam - Credit: Thijs Wolzak / Moke Architecten / Gemeente Amsterdam
Politics
Business
Amsterdam erotic center
Europaboulevard
Femke Halsema
Red Light District
Amsterdam-Zuid
de wallen
Thursday, 5 June 2025 - 17:50

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Amsterdam seeks public input on mayor’s controversial Erotic Center plans

The city of Amsterdam will open a public consultation period where residents can weigh in on the capital’s contentious Erotic Center project. The proposed complex near the RAI convention center aims to relocate and consolidate much of the city’s main Red Light District, sparking anger from residents and organizations in the area, including schools, businesses, diplomatic missions, and the European Medicines Agency.

Mayor Femke Halsema’s administration is pushing to create the new hub for sex work and erotic entertainment at a purpose-built location on Europaboulevard that could open in 2031. This move is part of a broader effort to reduce the number of windows in the historic Red Light District to to reduce tourism levels in the older part of the city center.

Halsema has also argued it will help prevent abuse that sex workers face, whether from clients, human traffickers, or others looking to exploit those who may be in a vulnerable position. They will also have easier access to healthcare services, as well as a more professional environment with well-designed break rooms.

However, many sex workers feel the city’s leadership is just trying to force an end to the centuries-old Red Light District. They also argued that the Erotic Center makes their work environment more opaque, forcing them into a position where they may be at greater risk from the threats the city claims to be addressing.

National politicians were also greatly concerned about the effects the Erotic Center could have on nearby organizations, and the general business climate in Amsterdam-Zuid, it was reported months ago. The Ministry of Infrastructure and Water Management feared the sex work hub could dent the area’s appeal for international business in particular. The proposed location is less than a kilometer from the Zuidas business district, and is situated in walking distance to theWorld Trade Center complex, the ABN Amro headquarters, Google, and EY, let alone dozens of smaller businesses.

The public consultation period begins on June 12 and will run until July 23, allowing Amsterdammers to submit digital or written responses to the plans. The municipality is also organizing two information sessions later this month at the Novotel on Europaboulevard to answer questions and provide further details on the development. These will take place at 5 p.m. on June 25 and from noon on June 28.

Previous feedback sessions were well-attended by residents who were angered by the possibility of an Erotic Center landing in their neighborhood. They accused the city of prioritizing the concerns of residents near the Red Light District, who chose to live in an area with long ties to tourism and sex work, over the concerns of residents who consciously selected other locations to establish their homes and businesses.

The city said it will respond to all comments received, which could adjust plans for the Erotic Center. “If the board adopts the final project note in the fall, an investment note will be drawn up in the next phase. This will map out the costs and revenues. Further technical and spatial research will also be conducted,” the city said in a statement.

More like this

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Sign at the NDSM-Werf protesting against the Erotic Center, stating “Do your fucking in De Wallen” in Dutch. March 2023.
Amsterdam-Noord residents relieved as NDSM excluded from Erotic Center plans
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An artist's rendering of Amsterdam's proposed Erotic Center
Amsterdam chooses Europaboulevard for controversial Erotic Center location
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Posters against the proposed Erotic Center in Amsterdam. July 2023.
Amsterdam residents to demonstrate against proposed erotic center in Noord
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Impression of the prank banner regarding construction of the Erotic Center in Amsterdam, which appeared during the 2026 City Council Election. 18 March 2026
Election Day banner prank claims Amsterdam Erotic Center construction starts Thursday
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