Bezos invests in Amsterdam AI firm; Parent company shares jump 7%

Jeff Bezos, founder of Amazon, has invested in the Amsterdam-based artificial intelligence company Toloka, aiming to support its rapid expansion, according to parent company Nebius. Nebius reported the funding on Wednesday. Following the announcement, its shares rose 7 percent during afternoon trading on the New York Stock Exchange.

Toloka specializes in supplying high-quality data used to train and develop advanced AI models. These applications require vast quantities of structured and accurate data to function effectively. With the backing from Bezos’s investment vehicle, the company expects to grow faster and scale its operations internationally.

In addition to Bezos, Mikhail Parakhin—chief technology officer at Canadian e-commerce company Shopify—has also invested in Toloka. Parakhin will serve as executive chairman of the AI company.

Nebius, previously known as Yandex, was originally a Russian tech company. In 2024, it sold all of its Russian operations and continued under the new name, shifting its focus entirely to international markets and innovation in artificial intelligence.