Albert Heijn parent targeting 50% food waste reduction by 2030

Albert Heijn fights food waste with dynamic discounts
Albert Heijn fights food waste with dynamic discountsPhoto: Albert Heijn

Supermarket concern Ahold Delhaize, parent of Dutch supermarket chain Albert Heijn, is stepping up the fight against food waste. Where the company previously aimed to reduce its food waste by 20 percent in 2020, it now increased its target to 50 percent less wasted food by 2030, the Telegraaf reports.

Ahold Delhaize joined a global initiative by retail chains to tackle food waste, launched at the United Nations climate summit in New York this week. 

Over the past years, the company already took steps to combat food waste, working on technological improvements to keep food fresher for longer, and collaborating with local communities to donate unsold food to people who need it. Now Ahold Delhaize will focus on packaging, discounts and smarter logistics to tackle the problem.

"Reducing food wastage in our stores and distribution chain is a good thing for our company, the climate and for improving food safety", Ahold Delhaize CEO Frans Muller said, according to the newspaper.