Tuesday, 22 December 2015 - 12:24
Men shop online more than women; Elderly buying more on internet
Men shopped online more often than women this year and also tended to spend more. About 40 percent of all online shoppers experienced technical or delivery problems during the year, according to figures released by Statistics Netherlands on Tuesday. A total of 1.1 million people in the Netherlands over the age of 12 shopped online at least once this year, that is about 77 percent of the 12-years-old or older population. Online shopping is most popular with people between the ages of 25 and 45 years, with 92 percent of this group buying goods or services over the internet. Over the past year, older people also started using online shopping more - half of those between the ages of 65 and 75 years and a fifth of the over-75-year-olds shopped online at least once this year. Men seem to be more active online shoppers than women. They buy online more often and on average, spend more money. Over the past three months 9 percent of men shopped online more than ten times, compared to 4 percent of women. The same percentages applies to spending more than a thousand euros in total. According to Statistics Netherlands, this last can be attributed to men often buying expensive products, such as electronics, software or financial products. Revenues from online shopping rose more strongly than revenues from in-store purchases. Over the first nine months of 2015, online shopping revenues increased by 19 percent compared to the same period in 2014, while in-store purchase revenues only increased by 1 percent.