Interest mounts, but Ikea says "no" to hide-and-seek

Despite the growing interest in playing hide-and-go-seek in an IKEA store, the store refuses to participate.

Almost 12 thousand people have indicated that they will be attending the event in Amsterdam. The event in Breda has attracted 3 thousand attendees and Utrecht has more than 7 thousand people interested. More than 18 thousand people indicated that they wanted to play the game in IKEA Eindhoven before the store put a stop to the event.

"We think these are fun activities", a spokesperson for IKEA said to NOS. "But we can not participate because of saftey. IKEA is not furnished as a hiding place. What if a cabinet falls over, then who is responsible?"

The initiative in Eindhoven has now moved to a secret location, but the other actions seem to be continuing.