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Monday, 8 December 2014 - 12:18
Nearly 75 pct. of Dutch have a smartphone
According to a report from Telecompaper, 74 percent of Dutch people have a smart phone. Two years ago it was about half of the population.
Samsung is by far the biggest smartphone brand in the Netherlands with 47 percent of the Dutch having a device from Samsung. Nearly a quarter (23%) of Dutch smartphone owners have an iPhone. The rest of the market is divided among smaller smartphone manufacturers such as HTC, Huawei, LG and Sony.
The report also shows that men are more likely to buy the latest phones, while women are happy to settle for older models. 55 percent of Samsung Galaxy S5 owners are male, 45 percent female.
Apple has the most loyal customers of the manufacturers. If an iPhone user also owns a tablet, it is an iPad in 75 percent of the cases. iPhones are also most likely to be resold - a third of iPhone users have sold their old devices.
Handing down an old smartphone to a family member is also increasing in popularity. In the last quarter 11 percent of Dutch received their phones from a relative, a year ago the percentage was still 7 percent.