Dutch publisher tablet, smartphone audience up

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More Dutch people read newspapers and magazines on their smartphones or tablets, according to the yearly Media Standard Survey.

Of all Dutch people over the age of 13, almost 20 percent sometimes reads the paper on a smartphone. For tablets, this percentage is a little lower, at 16 percent.

In 2011, only nine percent of the Dutch read the paper on a smartphone, and four percent did so on a tablet. Accessing newspapers or magazines on mobile devices has doubled since 2011.

This has been researched by the organization for the Dutch radio-, print-, and television investigation. For the third year in a row, they publish figures about media use and media behavior in the Media Standard Survey (MSS).

While the computer is still the most widely used technological device for reading the news and magazines digitally, the use of smartphones and tablets has "grown immensely" according to the MSS.

Various media are taking advantage of this trend. Apps such as the NRC Reader and the new Volkskrant Select, offer daily selections of newspaper articles to be digitally viewed.

The use of mobile devices for the internet has risen enormously in any case. Half of the Dutch population has a smartphone, a rise of 81 percent since 2011. The use of the more expensive tablet has quadrupled. Internet usage has increased because of these mobile devices, from 20 percent in 2011, to 37 percent in 2013.

Young people opt for smartphones, while the older section of the population prefer tablets. It's not about PC's and game stations as separate units anymore.

All together, the Dutch spend more hours a week on the internet. Dutch people with internet access spend more than 13 hours a week on the internet, a rise of 17 percent compared with 2011.

This is especially thanks to women, lower-or middle-educated people, and 13-17-year olds. Older people are getting more into surfing the web as well.

 

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