Teenagers in the Netherlands are turning their backs on Facebook in favor of other social media platforms, Instagram and Snapchat in particular, according to the National Social Media Study 2018 by Newcom Research. Now only 43 percent of Dutch between the ages of 15 and 19 years use Facebook on a daily basis, compared to 68 percent in 2016, Marketingfacts.nl reports.
The popularity of social media is still growing in the Netherlands, though Dutch users are making less and less use of Twitter. Young people in particular are using Twitter less, instead opting for Snap Chat and Instagram. Both these platform showed a big increase in Dutch users this year, according to an annual report by research form Newcom.
Even though Facebook remains the top social network of 2014, Dutch consumers expect to use it less in 2015. The usage of other social media platforms such as LinkedIn and Instagram increased in 2014 and continues to grow in 2015, while Twitter use was flat, concludes a market research made by Multiscope.