After nine years in operation, the Amsterdam Underground tour - started by the De Regenboog Groep, an NGO that works with homeless people - will now be in the hands of the formerly homeless guides who have lived the experiences the tour aims to illuminate to tourists. De Regenboog made the decision to form a cooperative for the four current volunteers to own the business and have full control of their narratives.
Amsterdam Red Light District Tour is releasing an app with which tourists can tour through the popular district on their own, with the help of virtual guide 'Sophie'. The company hopes that this will help reduce problems caused by tourists entering the district in groups, Het Parool reports.
The app costs 4.49 euros for iPhone and 4.99 euros for Aindroid. It includes a 2 hours long tour during which Sophie will take you past 31 stops, from Schreierstoren to the Nieuwmarkt. During the tour, Sophie talks to 22 experts and people who work in the neighborhood.