American drinks company acquires Douwe Egbert's parent company JDE Peet's for €15.7 bil.

Douwe Egberts will soon be in American hands. The U.S. drinks manufacturer Keurig Dr Pepper is acquiring the coffee brand’s parent company, JDE Peet’s, in a deal involving €15.7 billion, the two companies announced.

In the Netherlands JDE Peet’s is mainly known for several coffee and beverage brands, including L’Or, Pickwick, Senseo, and Douwe Egberts. The company, which has clashed with Dutch supermarkets over coffee prices often in recent months, is listed on the Amsterdam Midkap, the stock exchange for medium-sized companies. Its market capitalization is almost €13 billion. Around 2,100 people work for JDE Peet’s in the Netherlands, including staff at their Amsterdam headquarters.

Dutch consumers likely recognize many Keurig Dr. Pepper brands, as well. Grocery store shelves often include products from Lavazza, Canada Dry, and Schweppes. Both Dr. Pepper and 7-Up brand sodas have also become more visible, and the company has partnership deals with Starbucks, Lipton, Illy, Dunkin’, Bigelow, and Celestial Seasonings.

With the acquisition, Keurig Dr Pepper (KDP) aims to create a “global coffee leader” that spans “all coffee segments, channels, and price points,” the companies said in a press release published on both their websites. After the acquisition is complete, KDP plans to separate the coffee branch and create two U.S.-listed companies.

“Today’s announcement marks a transformational moment in the beverage industry, as we build on KDP’s disruptive legacy by creating two winning companies, including a new global coffee champion,” said Keurig Dr Pepper CEO Tim Cofer. “Through the complementary combination of Keurig and JDE Peet’s, we are seizing an exceptional opportunity to create a global coffee giant.”

JDE Peet’s CEO Rafa Oliveira said the company was excited by the takeover. “This highly complementary transaction will deliver an attractive premium for our shareholders and will create compelling future growth opportunities for our employees, customers, and other stakeholders.”

JDE Peet’s company reported revenue of 8.8 billion euros last year, with a global workforce of over 21,000 people, though it recently announced plans to close a coffee production facility in Banbury, England, affecting 160 employees.

The Amsterdam-based company issued a warning about coffee prices with its second-quarter report, released in July. “Green coffee prices were, on average, more than 60 percent higher in the first half of 2025, compared to the same period last year,” the company said. JDE Peet’s was already in the middle of implementing a plan to cut costs by half a billion euros annually.

Sales for the first six months of this year were up about 20 percent to 5.045 billion euros, but that translates to a marginal increase in adjusted gross earnings, which rose 1.8 percent to 1.665 billion euros. Operating profit fell by 40 percent to 402 million euros compared to the same period last year.

Shares in JDE Peet’s surged on news of the takeover. At the opening gong on the floor of Euronext Amsterdam, shares rose by over 17 percent to bring the stock price up 31.26 euros, the highest price in three years.