Ajax signs €36m sponsor deal with Ziggo

As of January 1st Ziggo will be the new main sponsor of Ajax. The brand name Ziggo will appear on the official match kits of the first team and Jong Ajax from that date. Michael Kinsbergen, general director of Ajax: "With Ziggo we found a partner that really suits Ajax. It is a modern, ambitious company where many young people work and is in the middle of our society. From the first conversation it feels good. We look forward to a wonderful partnership." Baptiest Coopmans, the intended CEO of Ziggo after the acquisition by Liberty Global: "The possibility to become the shirt sponsor of Ajax is rare. Ziggo can present itself as a new national cable and media company in a unique way through this partnership. It is a logical choice for both parties. We are very enthusiastic about our partnership."