Heineken reorganization affects 400 workers at Amsterdam HQ; Unions pledge support

Beer brewer Heineken is reorganizing its headquarters in Amsterdam, affecting around four hundred jobs. “The changes at headquarters are part of broader initiatives to create a more agile, simpler, and better-connected organization focused on growth and innovation,” the company said.

According to a spokesperson, 1,750 people work at the headquarters. Some roles will be moved abroad, while others will be cut entirely. “We understand that these changes affect our employees and are committed to guiding them through the process with care and respect,” explained Heineken CEO Dolf van den Brink.

The move is intended to speed up the growth of Heineken Business Services (HBS). In May, the company revealed plans to expand the division with a new service center in Hyderabad, India.

The unions De Unie and MHP Heineken expressed regret over the reorganization but were not surprised by the renewed cost-cutting measures. “Sales in several of Heineken’s markets are under pressure, and shareholder interests carry a lot of weight. Employees constantly feel the impact of both,” said De Unie. “We also cannot shake the impression that the company’s low stock price is contributing to this situation.”

De Unie said it will “make every effort” to assist staff affected by the job cuts. The union added that a “comprehensive social plan” will be in effect until mid-2026.