Eredivisie team nabs online sex shop Pabo sponsorship

Breda football club NAC has a new sponsor in Europe's biggest online sex shop, Pabo. The business has signed a year contract with NAC, and will be campaigning extensively, starting with advertisements along the field, Omroep Brabant reports. Under the slogan "surprise your partner", Pabo will also be sponsoring FC Utrecht, Heerenveen, ADO Den Haag, FC Groningen and Exelsior in a large advertising campaign in the football world. The plan is for Pabo to reach a large public through their campaigns. "Football is the perfect chance for us, because behind most men, there is a great woman", says Audrey van Ham, category director for Pabo. "And she often doesn't come along. We actually want to focus attention on that. Apart from the attention that goes into football, it's nice to surprise the woman with something exciting." The exact form of the ad campaign that Pabo hopes to carry out through the football clubs is not clear yet, but Van Ham has the idea that there can be lingerie fashion shows before games. Next to that, Pabo is working hard on a line of lingerie sets in the colors of the participating clubs. Activities in the football world may expand.