Tuesday, 1 October 2013 - 01:39
More commercials public broadcast
If the public broadcast wants to compensate for part of the government cuts, it will have to broadcast more TV commercials. Also the programming will have to be interrupted by commercials.The previous government cut funds to the Dutch Public Broadcasting (NPO) with 200 million euros. During this term of office the broadcast is confronted with another 100 million euros in cuts.
A study, commissioned by State Secretary Dekker from Culture, shows the number of viewers is decreasing, due to the cuts. If so, it would have a direct impact on the advertising revenues of de Ster, which could drop by a maximum of 36 million euros.
Ster_logo
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Wikimedia commons Also, revenue can decrease if more people start watching TV on their smartphones or tablets. To compensate for at least part of the lost de Ster-revenue, public broadcasters should broadcast 28 minutes a day of additional commercials, which can yield them a maximum of 29 million euros. To accomplish this, other programs will need to be shortened or deleted, otherwise there will be no room in the broadcasting schedule, according to the researchers. de Ster can retrieve most of the money by interrupting programs for advertising, like commercial broadcasters do. It can yield 59 million euros, but this choice distinguishes the public broadcasters much less from their commercial competitors, the way it does now, according to the researchers. The NPO thinks it is not a good plan to interrupt programs by advertising. The distinction between public service and commercial broadcasters should remain. Cuts can not be compensated with more advertising revenue. The broadcaster would gladly take part in finding a way to earn extra money, but it should not be at the expense of the viewer, according to NPO-director Rijxman. NOS director Jan de Jong is pleased that the report makes clear that broadcasters should really apply over 300 million euros in cuts. Nobody considers the decreasing revenues from de Ster which result from that, but that's an additional blow to the broadcasters. De Jong believes that any more advertising produces just enough to compensate the loss of advertising money. Earning back some of the 300 million is not possible. NPO-director Rijxman agrees.
Author unknown
Wikimedia commons Also, revenue can decrease if more people start watching TV on their smartphones or tablets. To compensate for at least part of the lost de Ster-revenue, public broadcasters should broadcast 28 minutes a day of additional commercials, which can yield them a maximum of 29 million euros. To accomplish this, other programs will need to be shortened or deleted, otherwise there will be no room in the broadcasting schedule, according to the researchers. de Ster can retrieve most of the money by interrupting programs for advertising, like commercial broadcasters do. It can yield 59 million euros, but this choice distinguishes the public broadcasters much less from their commercial competitors, the way it does now, according to the researchers. The NPO thinks it is not a good plan to interrupt programs by advertising. The distinction between public service and commercial broadcasters should remain. Cuts can not be compensated with more advertising revenue. The broadcaster would gladly take part in finding a way to earn extra money, but it should not be at the expense of the viewer, according to NPO-director Rijxman. NOS director Jan de Jong is pleased that the report makes clear that broadcasters should really apply over 300 million euros in cuts. Nobody considers the decreasing revenues from de Ster which result from that, but that's an additional blow to the broadcasters. De Jong believes that any more advertising produces just enough to compensate the loss of advertising money. Earning back some of the 300 million is not possible. NPO-director Rijxman agrees.