Drukzo.nl Continues as HelloPrint.com: International Growth Requires One Strong Brand Name

Rotterdam – In early December 2024, Rotterdam-based print platform HelloPrint took an important strategic step by saying goodbye to the familiar brand name Drukzo in the Netherlands and Belgium. The name change marks the transformation from a local challenger to an international player, with the company now active in thirteen countries under one uniform brand name.

From Local Player to International Market Leader

Drukzo was founded in 2013 to make printing accessible. What started as a Dutch success story grew over ten years into an international company with operations in France, Spain, the United Kingdom, Germany, Ireland, and recently the United States. This rapid expansion necessitated a reconsideration of the brand strategy.

The name Drukzo, although successful in the Benelux, no longer fit the company's international ambitions. HelloPrint, on the other hand, has a universal character that works in all markets.

Continuity for Dutch Customers

For Dutch customers, nothing changes operationally in terms of service delivery. The company emphasizes that it is still the same Rotterdam-based company with the lowest prices, the best customer service, the largest network, and super-fast delivery. All existing customer relationships, guarantees, and service agreements remain fully intact. The website drukzo.nl now automatically redirects to helloprint.com, where customers will find the same trusted service under the new name.

The company, with offices in Rotterdam and Valencia, now employs approximately 160 people and processes more than 700,000 orders annually, generating revenues of around 85 million euros. With approximately 300,000 customers throughout Europe, HelloPrint has firmly positioned itself as one of the continent's largest online print platforms.

Extensive and Innovative Product Range

HelloPrint distinguishes itself through a wide range of print products and promotional items. The platform offers access to more than 10,000 different products, ranging from traditional printed materials to modern promotional items. The assortment is divided into various categories, each addressing specific business needs.

Marketing Materials and Printed Products

The core assortment includes classic print products such as business cards in various versions (standard, eco-friendly, folded, and with exclusive finishes), flyers and leaflets in different formats, brochures with various folding options (half-fold, tri-fold, z-fold, and accordion), and booklets with different binding methods such as saddle stitch, wire-o, and perfect binding. Posters for indoor and outdoor use, including backlit and photo-quality versions, are also part of the standard offering.

Outdoor Promotion and Signage

For on-location visibility, HelloPrint offers an extensive range of banners, including retractable banners that are popular at trade shows and events, custom banners for indoor and outdoor use, mesh banners that are wind-resistant, and vinyl banners in various material types. Additionally, there are flags in different shapes (feather flags and teardrop flags) and various types of signs and panels made from materials such as PVC, aluminum, dibond, and foam core.

Promotional Products and Corporate Gifts

A growing part of the assortment consists of promotional products. This includes drinkware such as thermos bottles, sports bottles, water bottles, and mugs, with HelloPrint partnering with premium brands like Stanley, Hydro Flask, CamelBak, and Klean Kanteen. Also included are bags in various versions (cotton bags, canvas bags, shopper bags, and cooler bags), writing materials (pens, pencils, highlighters, and notebooks), and technology-related gadgets such as power banks, wireless chargers, speakers, and charging cables.

Focus on Sustainability

HelloPrint places sustainability high on its agenda and achieved B Corp certification in early 2024. The company experiments with sustainable alternatives and offers only products with sustainable materials for certain categories, such as flags, textiles, and a large portion of promotional gifts. Currently, approximately 30% of the product range is sustainable, with plans to further expand this percentage to larger categories such as paper and large format printing.

Unique Business Model as a Marketplace

An important characteristic of HelloPrint is that the company does not manufacture products itself. HelloPrint does not produce goods but acts as an intermediary between customers and a network of local producers and carriers. This network consists of 221 producers spread across 21 countries, enabling local production with significantly lower CO2 emissions and shorter delivery times.

This platform model enables HelloPrint to offer an enormously wide range without having to maintain large production facilities itself. The focus is on connecting supply and demand in the most efficient way possible, using advanced technology and data analysis. For over a year, the company has centered all its processes around AI technology to further optimize service.

Future Perspective

With the consolidation to one brand name, HelloPrint lays the foundation for further international expansion. The recent entry into the United States is an important step in this growth strategy. The company continues to invest in innovation, sustainability, and customer satisfaction, with the goal of further strengthening its leading position in the European online print market.

For customers, the name change essentially means one thing: more of the same, but under a stronger international name that fits HelloPrint's ambition to become the global number one in online printing and promotional products.