Crooked collagen claims angers Dutch regulator; Websites fined for shady sales tactics
The Dutch Food and Consumer Product Safety Authority (NVWA) has fined multiple online sellers for making illegal health and medical claims about collagen supplements. The authority’s investigation into 30 online sales platforms found that 25 sites promoted collagen products with unproven and prohibited claims, misleading consumers about their effects on health, NVWA stated.
Collagen, a protein naturally produced by the body from food, is a vital part of connective tissue, found in skin, bones, tendons, teeth, and cartilage. Despite its natural role, the NVWA stressed that collagen supplements do not have any scientifically proven benefits. Claims that these supplements relieve digestive complaints or support joint cartilage are not allowed under Dutch and European Union (EU) law.
The NVWA’s review showed that half of the illegal claims on these websites were medical claims—assertions that the supplements prevent or cure diseases—while the other half were unauthorized health claims. Examples of forbidden medical claims included alleged benefits for digestive issues, wound healing, diabetes, inflammation, and joint damage. Health claims promoted on these sites suggested collagen supplements improve cartilage health and mobility, claims not approved by EU regulations.
The investigation revealed that even large and well-known drugstore chains were among those making misleading claims. The NVWA has issued fines to sellers using these unlawful claims and required immediate correction of website content. The authority said it will continue monitoring compliance in the coming months and may impose stricter penalties if violations persist.
NVWA spokesperson said the investigation aims to ensure that consumers receive accurate information to make informed choices. “Medical claims on dietary supplements are always prohibited,” the spokesperson said. “This number of violations shows the need for strict enforcement.”
