Dunkin’ Donuts remains in the Netherlands after successful restructuring
The coffee and donut chain Dunkin’ will continue to operate in the Netherlands. The trustee for the company, which was declared bankrupt last month, has reached an agreement for a restructuring with Nabil Besali, who previously managed the brand in the country.
This deal will allow 200 to 250 employees to keep their jobs, down from approximately 400. While some of the locations will close, “the majority will remain open,” according to a statement from the trustee.
Dunkin’ donuts, often covered in chocolate or brightly-colored icing, have been a staple in the United States since the 1950s. In the Netherlands, the chain struggled in the 1990s, with only five locations that all shut down by 2000.
In 2017, a new store opened in Amsterdam under the name Dunkin’ Donuts. That led to the launch of several more locations in the country.
Last year, the Dutch and Belgian branches were acquired by a division of the Van der Valk hotel group, which hoped to attract more young customers to its hotels. However, the number of locations continued to decline. Dunkin’ faces significant competition from other chains like Starbucks, Cinnabon, and AH to go.
Globally, Dunkin’ operates thousands of stores in dozens of countries.
Reporting by ANP