Skip to main content
Netherlands News in English

Main navigation

  • Top stories
  • Health
  • Crime
  • Politics
  • Business
  • Tech
  • Culture
  • Sports
  • Weird
  • 1-1-2
Image
A person dressed as Zwarte Piet
A person dressed as Zwarte Piet - Credit: TonyTaylorstock / DepositPhotos - License: DepositPhotos
Politics
Culture
Lifestyle
YouTube
Facebook
Instagram
Google
Zwarte Piet
Sinterklaas
Saturday, 27 November 2021 - 07:45

Share this article:

YouTube will not ban blackface Zwarte Piet this year

Youtube will not prohibit the portrayal of Zwarte Piet in blackface makeup on its platform this year, according to parent company Google.

Zwarte Piet is the name given to Sinterklaas's assistant. Actors portraying the character have often used makeup to darken their skin color and make their lips redder and larger. They often wear curly black wigs and an earring. The costume has been deemed a racist depiction by movements around the Netherlands and across the world, but others say that the darker skin and hair color is the result of climbing in and out of chimneys.

Google "does not want to get in the way of the discussion about Zwarte Piet," a spokeperson told Nu.nl

Though Google will not ban the portrayal of Zwarte Piet, they did announce last year that content depicting the character will not be monetized with advertising. These guidelines also apply to Piets with smudges and smears instead of a fully darkened skin color. The monetization policy does not extend to journalistic or educational videos.

Also last year, Facebook and Instagram banned images of Zwarte Piet as part of a global policy against the use of racist and anti-Semitic imagery. The ban comes with exceptions. A spokesperson likens the situation to the portrayal of animal abuse: "Showing abused animals is not allowed. But the problem should not be glossed over. An animal rights activist still wants to show what is wrong with the treatment of animals in certain cases. Those horrific images are normally not allowed, but if you want to make your point, you should be able to do so."

Images of the Piets as part of the news or without darkened features are still allowed on the platforms.

More like this

Image
A container for ASML extreme ultraviolet (EUV) machinery is loaded into an airplane. May 2021
Chip machine maker ASML, Nvidia, popular with Dutch investors in 2025
Image
Social media apps on a smartphone
Social media has bigger role in Dutch people's media consumption, especially for Gen Z
Image
ChatGPT on a computer screen
The Netherlands is in danger of falling behind in the field of AI, researchers say
Image
Meta
Meta not doing nearly enough to combat online shopping scams, Dutch authorities say
Make NL Times your top Google source

Follow us:

Latest stories

  • The Dutch 'Nobel Prize' goes to two scientists for breakthrough medical, brain research
  • Maastricht man arrested as co-suspect in major child sex abuse material case
  • Storm damage claims surge after weekend of severe weather across the Netherlands
  • Thousands expected as Oranjebus leads Dutch fan takeover of Monterrey
  • Zeeland's highest-ranking police official suspended pending investigation

Top stories

  • Storm damage claims surge after weekend of severe weather across the Netherlands
  • Law changes take effect July 1: Wage, social benefits rise, import parcel fee introduced
  • Poisonings from injectable weight-loss drugs double to 149 cases in the Netherlands
  • Netherlands wakes up to a break in the heat, with temps to hold around 25°C this week
  • Netherlands sends navy ship from Curaçao to Venezuela with emergency earthquake aid

© 2012-2026, NL Times, All rights reserved.

Footer menu

  • Change Privacy Settings
  • Privacy Policy
  • Contact
  • Partner Content