Amsterdam bans fossil-fuel and meat advertising in public spaces

Amsterdam will ban “fossil” advertising, ads from companies that harm the climate. On Thursday, the city council approved a proposal from GroenLinks and the Partij voor de Dieren to prohibit this type of advertising in public spaces. Ads for meat will also no longer be allowed.

Amsterdam began curbing this kind of advertising in 2020 through agreements with advertisers. The new rules will now be formalized in the city’s General Local Regulation (APV).

The start date of the ban has not been determined. Alderman Melanie van der Horst noted on Wednesday that implementing it in May, as proposed by the council, would be too soon, calling instead for a “reasonable transition period.” The measure will cover advertising for air travel, cruises, and petrol-powered cars.

Amsterdam has joined several other Dutch municipalities, such as Utrecht and Zwolle, in prohibiting fossil-fuel advertisements in public areas. However, the city distinguishes itself on the global stage as the first capital city to enact such a ban, expanding a movement already established in cities like The Hague, Delft, and Nijmegen.

Questions have been raised about the practical and legal enforceability of the ban. Some advertisers and trade associations describe it as symbolic or legally risky, cautioning that companies with existing ads in public spaces could take legal action.

Proponents argue the ban helps reshape public spaces and increase awareness of climate impact. Critics highlight concerns about freedom of speech and the potential for companies to face restrictions in promoting or competing with their products, even more sustainable ones.

A Dutch court upheld The Hague's similar ban in April 2025 against industry challenges, setting a precedent; however, Climate Minister Sophie Hermans opposes a nationwide rule, preferring local action.