Rabobank sues Greenpeace over "wanted" CEO posters
Rabobank is suing Greenpeace after the environmental group displayed large banners of CEO Stefaan Decraene labeled as "wanted" in Amsterdam’s financial district, according to Het Parool. The banners, portraying Decraene in a cowboy hat, linked him to deforestation and were visible to thousands from a 91-meter skyscraper.
Additional posters appeared near Rabobank offices in Utrecht, Amsterdam Amstel, and The Hague. On social media, Decraene was shown in a manipulated image with a chainsaw in a deforested area. Rabobank, calling the campaign a “defamatory and personal smear,” filed the lawsuit to prevent further displays and demand all images be removed within 24 hours.
If Greenpeace does not comply, Rabobank seeks to impose a 10,000 euro daily fine, to be donated to a Greenpeace-chosen charity. Rabobank cites safety concerns for Decraene, referencing past incidents involving public figures. Greenpeace has defended the protest, arguing it highlights Rabobank's financial support for companies linked to environmental damage.
A Rabobank spokesperson stated that while Greenpeace has the right to protest, portraying Decraene this way “could endanger his safety.” Rabobank pointed to recent incidents, noting, “Sadly, recent history shows that demonizing individuals can impact personal safety.”
In response, Greenpeace called the lawsuit “a bit childish,” stating that it’s essential to hold high-profile decision-makers accountable. “Those in powerful positions making impactful decisions should expect this,” said Greenpeace campaigner Meike Rijksen. She added that the portrayal aimed to make a point about Rabobank’s investments, saying, “The complaint that our campaign endangers the CEO is groundless. Rabobank’s deforestation-linked investments are a real danger for millions.”
