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Taylor Swift during a stop in Arlington, Texas, on her Eras Tour. 2 April 2023
Taylor Swift during a stop in Arlington, Texas, on her Eras Tour. 2 April 2023 - Credit: Ronald Woan / Wikimedia Commons - License: CC-BY-SA
Culture
Entertainment
Taylor Swift
Johan Cruijff Arena
Amsterdam
Swifties
economic boost
Eras Tour
Saturday, 6 July 2024 - 09:40

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Taylor Swift finishes concert series in Amsterdam and boosts the region's economy

Taylor Swift will perform for the last time in the Johan Cruijff ArenA on Saturday. The American superstar is playing the third and final Dutch show of her current world tour.

Dutch music critics have very well received Swift's concerts. De Volkskrant, AD, and NRC all gave her five stars, and Het Parool and De Telegraaf were also highly positive.

According to AD, Swift came close to "perfection" during her first performance on Thursday. The Volkskrant found it "overwhelming". "Everything was geared towards perfection, but so well done that you were defenseless." The NRC found it remarkable that Swift has not only an excellent voice but also showed "not a drop of sweat or visible fatigue." "Fortunately, she had to blow her nose once - after all, it is only human," the newspaper wrote.

About 165,000 people attend the three concerts, each lasting 3.5 hours. The setlist includes no fewer than 45 songs spread across different eras of Swift's career. On Friday, the superstar surprised her Dutch fans with a mashup of "imgonnagetyouback" and "Dress" at the Johan Cruijff ArenA.

🚨| Taylor Swift performing a mashup of "imgonnagetyouback" and "Dress" at today's show! #AmsterdamTSTheErasTour

https://t.co/GfEwzSxkAI

— The Eras Tour (@tswifterastour) July 5, 2024

The evening was not only characterized by Swift's strong voice but also by the stunning performance that her backing singers and dancers put on during the show, according to AD. The Swifties also made the show a magical experience, as every song was sung along with lyrics, and the fans were in each other's arms.

‘(We never go out of) Style’ Taylor Swift in Arena, Amsterdam. #erastouramsterdam #taylorswift pic.twitter.com/J0rjUIcq0R

— Wilbert Mutsaers (@wilbertmutsaers) July 4, 2024

The last show in Amsterdam also marks the end of the economic boost that Taylor Swift brought to the Dutch capital. Thousands of Swifties came from all over the world to Amsterdam to attend the concert, spending money on hotels, food, merchandise, and (public) transportation during their stay in the Netherlands, Het Parool reports.

According to experts, the three sold-out shows at the Johan Cruijff ArenA expect to give Amsterdam a short but noticeable boost. Economist Walther Ploos van Amstel of the Amsterdam University of Applied Sciences told the newspaper that the pop stars' concerts could generate expenditures benefiting the Dutch capital of up to 30 million euros.

However, experts think the impact on the extensive Dutch economy is limited because people will save on other expenses and because, for example, the money raised from ticket sales will go to Swift's American company.

Reporting by ANP and NL Times

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