From Asia to Amsterdam: ANGEL's 36-Year Water Purification Global Journey Unveiled

Aquatech Amsterdam 2023, the world's largest water exhibition, recently concluded at the RAI Amsterdam Convention Centre, showcasing the latest advancements in water purification technologies. Amidst the plethora of exhibitors, China's leading expert in high-end water purifiers, ANGEL, made a remarkable impression, and NL Times Managing Editor Zachary Newmark had the opportunity to take part in an exclusive interview with Ms. Kongna, Chairwoman and CEO of ANGEL Group, and Mr. Zhaokai, Vice President of ANGEL Group.

ANGEL's Presence at Aquatech Amsterdam 2023

Within its expansive 187-square-meter exhibition booth, ANGEL unveiled its latest water purification products and research outcomes across nine thematic zones. These zones included dedicated areas for residential water purification experiences, commercial product displays, and core water purification technology demonstrations. Established in 1987, ANGEL has dedicated 36 years to water purification, specializing in multi-scenario solutions and technological research and development.

The exhibition booth buzzed with activity as exhibitors, industry experts, media representatives, and key opinion leaders engaged deeply with ANGEL's products and ideas. One standout exhibit was the Long-Lasting Reverse Osmosis Membrane; this groundbreaking technology represents the first "Chinese filter" in the water purification sector.

The technology has received numerous accolades, including 10 domestic and international patents - six utility model patent certificates and four patents of invention across the United States, China, Japan, and Korea, as well as earning prestigious awards such as the Gold Medal at the International Exhibition of Inventions Geneva in 2022 and the Gold Award at the Asia International Innovative Invention Exhibition in 2023. ANGEL's commitment to addressing varied water purification needs was evident through its wide-ranging applications and integrated services tailored to scenarios like residential drinking water, commercial water dispensers, and water purification solutions for different industries.

Exclusive Interview with ANGEL's Leadership

NL Times had the unique opportunity to sit down with Ms. Kongna and Mr. Zhaokai, who are not only esteemed leaders in the water purification industry but also visionaries driving ANGEL's global mission. Ms. Kongna's impressive profile includes recognition as one of the most influential businesswomen in China by Fortune magazine and the Gold Medal of Shenzhen Quality City Awards.

Ms. Kongna highlighted the significance of Aquatech Amsterdam 2023 as a premier platform for ANGEL to present its latest advancements. She stated, "ANGEL's mission is intricately connected to addressing the nuanced water quality concerns prevalent in the Netherlands and Europe. Our commitment is to provide cutting-edge technologies that adhere to the highest standards of the region, ensuring safer, healthier, and superior-quality drinking water."

Mr. Zhaokai emphasized the company's impact on the water purification sector, stating, "With over 900 patents and certifications from eight globally recognized organizations, we've made a significant mark. Our 36 years of dedication to multi-scenario solutions underscore our commitment to addressing varied water purification needs."

Global Expansion and Market Competitiveness: ANGEL's Strategic Vision

Regarding global expansion, Ms. Kongna outlined ANGEL's strategy of localized adaptation. "We prioritize tailoring our technologies to meet and exceed regional water quality standards," she explained, "Collaboration is central to our strategy. We actively engage with local distributors, partners, and regulatory bodies to ensure our products align with cultural preferences and adhere to stringent standards."

This emphasis on understanding and adapting to local markets provides ANGEL with a competitive edge, reinforcing their commitment to delivering not just pioneering technology but solutions tailored to the unique needs of each region. She highlighted collaboration as central to their strategy, actively engaging with local distributors, partners, and regulatory bodies. The commitment to sustainability and continuous research and innovation position ANGEL as an agile industry leader ready to tackle emerging challenges in international markets.

ANGEL's equipment has already found a place in the operations of prominent companies. Looking ahead, ANGEL is set to prioritize entry into markets in Southeast Asia and beyond, aiming to deliver high quality water purification solutions globally.

Purification Technological Excellence: A Holistic Approach

Mr. Zhaokai delved into ANGEL's four core technologies on prime display - Long-Lasting Reverse Osmosis Membrane, APCM Sterilization Technology, Diaphragm Pump, and UVC-LED Sterilizer - each playing a unique role in the company's holistic approach to ANGEL’s water purification.

Mr. Zhaokai explained, "Each technology plays a unique role. The Long-Lasting Reverse Osmosis Membrane represents a breakthrough in traditional axial flow channel design. Complementing this, the APCM Sterilization Technology achieves exceptional antibacterial effects. The Diaphragm Pump contributes to the overall efficiency of the system, and the UVC-LED Sterilizer adds an extra layer of sterilization, ensuring the water's safety."

He emphasized that these technologies, recognized with numerous international awards, offer a holistic approach to water purification, combining precision, longevity, efficiency, and sterilization for a comprehensive and effective solution. Highlighting the global recognition received, Mr. Zhaokai stated, "These awards validate our pursuit of excellence and signify global recognition of our innovations and commitment to advancing water purification using high technology."

ANGEL's Fusion of Art and Innovation

A notable point of discussion was ANGEL's X-Tech Whole House Water Purification Series being listed as a collection by the Centro Pecci Prato Museum, the renowned contemporary art center. The company's collaboration with the world-renowned Pininfarina design team was detailed, emphasizing the integration of water purification technologies into high-end water purifiers.

Mr. Zhaokai expressed, "Our product is permanently housed by the Italy Centro Pecci Prato Museum, signifying a fusion of cultural and environmental considerations." He added, "This acknowledgment highlights not just the artistic value but also the technological prowess of ANGEL, setting a milestone in the water purification industry."

In conclusion, ANGEL's participation in Aquatech Amsterdam 2023 and the insightful interview showcase the company's commitment to advancing global wellness through advanced water purification. As Ms. Kongna stated, "Our mission is to bring safe, healthy and outstanding drinking water to consumers worldwide," and ANGEL is undoubtedly making waves in achieving this mission on a global scale.