The importance of webshop hosting during Black Friday
Forget Sinterklaas, Christmas, and Valentine's day: The real sales event of the year is Black Friday! This phenomenon originated in the U.S. to bridge the sales peaks between Thanksgiving and Christmas. Today, Black Friday has caught on globally, becoming the most important discount event in Europe.
In 2020, monitoring agencies detected over 100% increased traffic to webshops on Black Friday. So, don't miss out on the opportunity to offer Black Friday discounts on your webshop! And to make sure your company is successful, use a managed hosting service.
Busy times for you and your website
You decided which products you will focus on advertising, you have your stock of products ready for shipping, and you made every possible effort to spread the word. In short, you did what you do best as an entrepreneur. But did you plan for increased traffic to your site? The rise in visitors is exactly what you wanted. Though, the resulting peak load on the server could cause prolonged response times for your customers, and even website outages.
The last thing you need on Black Friday is for your website to go black itself. E-shopper patience is limited, and as you know, competition can be tough. One moment of a website outage could send your customers directly to a competitor.
Make sure your Black Friday doesn't turn into Sad Saturday with the use of managed hosting. This way you can focus on your sales without worrying about your webshop going down. Managed hosting means that experts monitor your servers and systems in order to keep everything up and running. The technical infrastructure of your site will be monitored for you.
This allows you to increase traffic to your site without increasing your stress levels. These services also provide helpdesks for any questions that arise. So leave the technical details to the experts and enjoy your Black Friday profits.