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Man driving in a bumper car in Amsterdam city centre (Picture: Facebook / A-Dam Underwear) - Credit: Man driving in a bumper car in Amsterdam city centre (Picture: Facebook / A-Dam Underwear)
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A-Dam Underwear
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issued by the municipality
Magical Car Rental
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naked bumper car driver
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PR-stunt
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underwear company
Viviënne Houben
Thursday, 21 May 2015 - 18:25
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Naked Amsterdam bumper car driver a PR stunt

A man wearing nothing but his underwear and a sun visor drove through Amsterdam city center in a bumper car on Wednesday, amusing and confusing many area residents. After broadcaster AT5 posted pictures of the man on social media it sparked a lively conversation about the driver's identity and motives, with newspaper Parool eventually revealing it as a publicity stunt by local garment company A-Dam Underwear. "No use wasting your days on monkey business. Sunny days are meant to be enjoyed," the brand wrote on their Facebook page. The bumper car was placed on a scooter chassis, Viviënne Houben from Magical Car Rental told AD. "There is a permit issued by the municipality of Amsterdam, otherwise you're not allowed on the road [with the bumper car]," she said.

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