Skip to main content
Home

Main navigation

  • Top stories
  • Health
  • Crime
  • Politics
  • Business
  • Tech
  • Culture
  • Sports
  • Weird
  • 1-1-2
Business
Bavaria Radler
Bruce Lee
commercial
disapproval
John Lennon
Kurt Cobain
Marilyn Monroe
New York Times
Rolling Stones
Time
Tupac Shakur
Friday, 28 March 2014 - 13:16
Share this:
  • facebook
  • twitter
  • linkedin
  • whatsapp
  • reddit

Bavaria says Radler commercial is self ridicule

A TV commercial in which deceased stars are seen enjoying Bavaria's Radler beer has ruffled some feathers in the US, but the Dutch brewer says it should not be taken so serious.

The commercial purports that the late stars Marilyn Monroe, Kurt Cobain, John Lennon, Bruce Lee and Tupac Shakur are still very much savoring life on a seemingly deserted island, where they get to enjoy their Bavaria Radler in peace. Radler is low on alcohol and lemon flavored. Since its release the commercial got more than 1,500 thumbs-up on YouTube . Rolling Stone, New York Times and Time disapproved. "don't be surprised if we see some complaints from the estates of these deceased stars. Also, fruit-flavored beer? Gross!," writes Rolling Stone. New York Times writes that the ad shows that apparently the European sense of humor is a little different. Time said the commercial proves how little should be expected from a company selling fruit-flavored beer. But a Bavaria spokesperson said the commercial should be taken lightly. "Self ridicule always plays a big role in our commercials," she says, referring to a commercial in which US actor Charley Sheen whose alcohol abuse problems often made the news, is shown drinking non-alcoholic beer. It doesn't bother the brewer that the lives of some of the stars shown in the commercial ended tragically. "It's a wink at the fast lane lives that stars live and the fact that everybody wants to escape it," the spokesperson said.

Follow us:

Latest stories

  • PM Rutte thinks Cabinet can survive election results
  • Big drop in annual inflation; Down to 4.4% in March
  • Cigarette packs will cost about 9 euros from Saturday, over 10 euros next year
  • More Dutch providers offering hourly energy rates so consumers can aim for lowest prices
  • Young employees at self-scan tills feel unsafe because of aggressive customers
  • State of nature and wildlife continues to decline in the Netherlands, says WWF

Top stories

  • PM Rutte thinks Cabinet can survive election results
  • Big drop in annual inflation; Down to 4.4% in March
  • Sex workers clash with Amsterdam mayor after protest against Red Light District policy
  • Seven civilians killed in Dutch airstrike on Mosul in 2016: Report
  • Jumbo to stop sponsoring cycling, skating teams end next year
  • Amsterdam Noord also clashes with mayor over erotic center plans

© 2012-2023, NL Times, All rights reserved.

Footer menu

  • Privacy
  • Contact
  • Partner content