NYC and Amsterdam’s New Partnership

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On July 10, New York City and Amsterdam proclaimed a City-to-City partnership to promote and boost travel of both cities.

The joint tourism deal was signed by CEO of NYC & Company George Fertitta, CEO of Amsterdam Marketing Frans van der Avert, and Alderperson and Vice Mayor Carolien Gehrels at the Amsterdam Mayor’s Residence. Both cities will put together a program to encourage tourism between New York City and Amsterdam. The project will also support sharing of best practices and endorsement using social media, publicity or advertising, press, and client promotions.

Times Square, New York
Image: George Rex.

The one-year agreement was brought about by the growing partnership between the two destinations. The cities have held several gatherings in the last several years. NYC & Company has given an understanding in their exclusive public private model, which was followed by Amsterdam Marketing in the beginning of 2013. About four years ago, the former Royal Highness The Prince of Orange and Princess Maxima also travelled to New York City to commemorate 400 years of history, and emphasized the important historical relations and shared aims between the two cities.

Around 400,000 travelers from the U.S. visit Amsterdam yearly and this figure is responsible for the one million overnight hotel stays every year. On the other hand, New York City is the top choice of Dutch travelers at 54 percent when they visit the U.S.

The goal of the latest agreement is to guarantee continuous increase in the number of visitors in both cities by lifting the popularity of both metropolis and by drawing attention to the big attractions and itineraries in New York City and Amsterdam.

Source: Iamsterdam