People in the Netherlands are watching more video-on-demand than regular television, according to a study by research agency Multiscope. This is the first time that time spent on video streaming services surpassed time spent watching broadcast television in the Netherlands, NU.nl reports.
Around 5.6 million people in the Netherlands steam videos on Netflix for an average of 84 minutes per day, according to a study by Multiscope among 6,700 respondents aged 18 and older. That amounts to around 8.3 million hours of Netflix video watching per day, Bright reports.
Netflix owns about a third of the video-on-demand viewing time in the Netherlands. YouTube is the second largest video-on-demand service in the country with 18 percent of the viewing time, followed by NPO Start with 9 percent and Ziggo GO with 9 percent.
Netflix is the most shared video streaming service in the Netherlands, with more than half of its subscribers sharing their accounts with others.
80 percent of Dutch people aged above 13 possess a smartphone and 65 percent own a tablet, according to research by GfK. Among younger individuals, the share of smartphone owners reaches 96 percent. The penetration level of tablets is now higher than that of PCs owned by 60% of the Dutch.
KPN is developing its own app for a video-on-demand service available to all internet users in the Netherlands regardless of provider. The app called Play by KPN will allow users to watch live television, record it and watch it whenever you like, or watch other VOD content available through the service.
The illegal downloading of music has decreased compared to previous measurements. About a quarter of people who use music streaming services still download music illegally, compared to 32 percent in September 2014. 35 percent of people who use video on demand and streaming services are still downloading movies and TV series illegally.
The video-streaming service Netflix has over 700,000 paying subscribers in the Netherlands, and estimates that before the end of the year it will have attained over 17 million subscribers outside the US, reports Digital TV Research.