Netherlands online store Bol.com wants to move Black Friday to a week earlier so that it does not clash with Sinterklaas. Currently peak crowds on Black Friday can have a chain effect resulting in gifts being delivered too late for Pakjesavond - the night Sinterklaas delivers his gifts on December 5th, general manager Huub Vermeulen said to Trouw.
Bol.com is investing in sustainability. On Wednesday the largest online store in the Netherlands launched a separate page for only sustainable items. And Bol.com aims to reduce the CO2 emissions to zero within five years, general manager Huub Vermeulen said to AD.