The first barrel of new herring was sold for 78 thousand euros at the Scheveningen fish auction on Tuesday. True to tradition, the proceeds will be donated to a good cause, ANP reports.
The proceeds raised by the traditional auction of the first vat of Hollandse Nieuwe herring, will go to Hulphond Nederland's therapy and coaching program for children this year, Scheveninger reports.
This year's first barrel of Dutch herring sold for 90 thousand euros on auction on Tuesday. Last year's first barrel auctioned for 53 thousand euros.