Tuesday, 6 September 2016 - 11:40
Adultery site only allowed to advertise after 9:00 p.m.
Ster, the foundation that handles advertising on Dutch public broadcasting, reached an agreement with the advertising agency that makes adds for adultery website Second Love to broadcast these commercials only after 9:00 p.m., State Secretary Sander Dekker (Media) wrote to parliament. This follows pressure from the Tweede Kamer, the lower house of parliament, led by Christian party SGP to have the ads for this adultery website banned. According to the party, Second Love - a dating site for people who want to cheat - is harmful to marriages. And advertisements for the site "deliberately instigates cheating in good marriages". The SGP argued that the site is contrary to the law and decency. Dekker disagrees. He writes that "advertising such a service is not legally prohibited". The Advertising Code Committee also reached the conclusion that the ads comply to all requirements of the code. The decision to have the ads only broadcast after 9:00 p.m. was made completely between Second Love and Ster. Dekker is pleased with Second Love and Ster's decision to broadcast the commercials "at a time when at least younger viewers/listeners are no longer watching TV/listening to the radio."